Women’s Business Association

Women's Business Association SHE-ERA

The SHE-ERA Women’s Business Association is a non-profit organization for economic development, established after the war in the Balkans in September 1999, with the aim of women’s economic empowerment. The work areas of SHE-ERA were diverse and responsive to the needs of the post-conflict environment. Over time SHE-ERA has developed its identity and is known as one of the most important and influential actors in areas aimed at strengthening the position of women, empowering women entrepreneurs, is involved in research and analysis of the position of women and supports local government institutions to design and implement legal policies and frameworks that support gender equality and the promotion of the position of Kosovar women in all areas, such as political, social, economic and cultural, in specific areas of life. The association has a good reputation for its quality and services. SHE-ERA through its services offers consulting, business planning, preparation of documents to apply in various tenders, offers marketing and market research strategies, human resource development services and operational management services for local entrepreneurial women’s businesses.

SHE-ERA operates by offering offer management services to international companies wishing to operate in Kosovo. SHE-ERA performs, or facilitates the study mission and assists in the development of methodologies and proposals. SHE-ERA has so far established a partnership with various organizations in the field of women’s business development in Central, Eastern and Western Europe, as well as in the USA, Canada and Asia. 

Since its establishment until today, SHE-ERA has implemented nearly 60 projects at the local and regional level, offering business training, consulting, research, publications and mentoring.


What we’ve done? 

Increasing public opportunities and the visibility of Kosovo’s consolidated budget through transparency.
Expanding women’s participation in the labor market.
Develop greater cooperation between employers, the State, and NGOs in all cases related to women’s empowerment.


working on Women Economic Empowerment


enterpreneurs in production, processing, trade, services, handicrafts are active members of SHE-ERA across Kosovo.


young girls and men have increased their managerial capacity – through Trainings, Mentoring and Networking at local/national levels

Our Focus

SHE-ERA’s focus is to:

  •  Increase public access and visibility of the Kosova budget through transparency.
  •  Increase participation of women in the labor market.
  •  Develop more partnership among employers, the state, and NGOs in all cases concerning economic empowerment of women.
  • Increase job opportunities for women with structural transformation of economies, particularly waged employment in the services sector, self employment and entrepreneurship.
  • Introduce measures enabling better compatibility of work and family responsibilities.
  •  Delineate the roles and responsibilities of State, Trade Unions, and employers Encourage the state, trade unions and employers to work in concerted action to introduce measures for removing obstacles and barriers, such as new codes of conduct, affirmative action and re-evaluation of “Men’s & Women’s”, work .
  • Maximize opportunities for women to secure and keep jobs.
  • Develop a set of policies and programs that provide access to training and life-long learning and are be targeted on women according to the different stages of their lives and of family formations.
  • Foster self-employment and entrepreneurial skills programs that target women through training, credit schemes, gender sensitization among bankers and organizations supporting the creation of SME’s.

Our Partners

Mob: +381 390 323 194
Tel/Fax: +381 38 732 608