Supporting Women Entrepreneurs with Industrial Tomato Seeds


Women’s Business Association “SHE-ERA” within the project “Supporting Women Entrepreneurs in Agriculture 2012-2015” supported by the Ministry of Foreign Affairs of Denmark, and with the support of Swisscontact, Riinvest Institute and PEM Consulting within the program “Promoting Private Sector Employment” (PPSE) the purpose of which is to increase employment for women and young women, has distributed the seed for the cultivation of the industrial tomato to 15 farmers with a total area of 3.75 ha. “SHE-ERA’s” objective is the economic empowerment of women from the rural areas by creating a link between: Suppliers-Producers-Collection Centers-Processors and the Market. The industrial tomato market is secured at a price of € 0.08/kg. “SHE-ERA” has already signed an agreement for placing the tomatoes at the collection center “Agro Celina” and the processor “ABI-PROGRES”. The planting, growing and harvesting process was monitored by SHE-ERA with continuous advice by the agronomist until the yield of the final product, the TOMATO.